Digital Communications and Content Manager
Interviews for this role will be held during the week commencing 19th July 2021
This is a full time, permanent position on Crick terms and conditions of employment.
The Francis Crick Institute is a biomedical discovery institute dedicated to understanding the fundamental biology underlying health and disease. Its work is helping to understand why disease develops and to translate discoveries into new ways to prevent, diagnose and treat illnesses such as cancer, heart disease, stroke, infections, and neurodegenerative diseases.
An independent organisation, its founding partners are the Medical Research Council (MRC), Cancer Research UK, Wellcome, UCL (University College London), Imperial College London and King’s College London.
The Crick is based in a brand new state-of-the-art building in central London which brings together 1500 scientists and support staff working collaboratively across disciplines, making it the biggest biomedical research facility under a single roof in Europe.
The Francis Crick Institute’s ambition is to be world-leading, with a strong national role. Its distinctive vision for excellence includes commitments to collaboration; to developing science leaders and exporting their talent to the rest of the UK; to public engagement; and to helping turn discoveries into treatments as quickly as possible to improve lives and strengthen the economy.
The Digital Communications Manager is responsible for the strategic planning, and management of our digital media channels.
You will ensure we use our digital channels to promote and build the Crick’s reputation, to build public engagement with science, and to make sure information about the institute’s science and institutional activities reaches our target audiences.
Reporting to the Head of External Affairs, you will work closely with colleagues throughout the organisation, including the institute’s leadership team.
The postholder should embody and demonstrate our core Crick values; bold, imaginative, open, dynamic and collegial, in addition to the following:
Essential duties and responsibilities:
- Deliver a digital communications strategy that supports the devlivery and communication of the institute’s objectives.
- Develop and deliver a programme of engaging and creative content that meets the full range of our audience needs, including overseeing video and other content production.
- Oversee and lead content planning and scheduling.
- Oversee and develop the Crick’s social media presence, using both strategic and tactical activity to build our reputation and help deliver our objectives.
- Oversee the management and use of digital tools such as our email marketing platform and image library.
- Work with colleagues to ensure that the development of the Crick’s website and intranet meet communications objectives.
- Analyse and interpret evaluation data and communicate results to the wider communications team.
- Keep up to date with current digital developments and ensure we remain ahead of the curve in our use of digital channels.
- Manage and mentor the digital and content team, and support the development needs of team members.
- Offer expert advice on digital communications techniques to the communications team and the wider institute.
- Liaise with other relevant departments to support their digital communications needs.
- Manage the digital communications budget.
- Other responsibilities relevant to the role as per organisational requirements.
You will manage the social media and content officer, and oversee the work of the digital public engagement project manager, who is managed by the Head of Public Engagement.
Skills and experience
- A first degree or equivalent qualification.
- Substantial experience of planning, producing and publishing content across digital channels, including working with content management systems and social media channels.
- Outstanding oral and written communication skills, with a concise, compelling written style, strong written accuracy, and the gravitas to operate at senior levels of the organisation.
- Excellent editorial and proof-reading skills and attention to detail.
- Outstanding interpersonal skills, with the ability to engage and influence at all levels.
- A strong news sense and good political instincts.
- Demonstrable knowledge of, and interest in, science communication, and an awareness of issues that may affect the Crick.
- Experience of writing articles on complex subjects, with the ability to translate complex information for a general audience.
- Astute and intellectually sharp, showing incisive thinking and ability to master complex issues quickly.
- Experience of operating effectively in a complex organisation.
- Highly organised, with strong planning skills, and the ability to prioritise and work to tight deadlines.
- Experience of managing and supporting the development of direct reports.
- A good team player, with a willingness to cover day-to-day routine delivery as well as strategic issues management, and the ability to work across different communications disciplines depending on current need.
- Experience of using evaluation tools to report on and improve activities,
- Ability to identify and employ new digital tools to improve communications or workflow
- Experience of managing freelance staff and external agencies
- Demonstrable knowledge of and interest in science communications and a good awareness of issues that may affect the Crick.
- Experience of working in a science, academic or higher education environment.